Thursday, July 13, 2017

Creating Videos is an Essential Component of Digital Strategy

Today, I created and uploaded 3 educational videos on youtube.

It's been at least 4 years since I did this. But now that I am privileged to coach 2 digital marketing classes (Ateneo Graduate School of Business and at UP College of Business Administration), I think its about time to practice (again) what I preach...

The videos were captured by a free app called Jing by Techsmith. The free version allows up to 5 minute screen capture of your desktop in swf format. I converted the swf to mp4 using   "VIP Video Converter". Mp4 is one of the video formats allowed for Youtube upload, swf is not. While there is a free trial version of the VIP Video converter, there is a watermark on the converted product and of course that is not desirable. At US$ 17.95 or about Php 900, I downloaded the converter and voila, 3 educational videos.

This first video shall replace the typical "Introduce Yourself" part at the beginning of classes. All students shall now be required to create a 1 minute version of their professional background, upload it for youtube and post the url link on the class Facebook page.





This 2nd video aims to enhance the content of the student blogs, which is also a requirement for Digital Marketing classes.


 This 3rd video shows the status of Social Media and Digital in the Philippines as of January 2017.

These 3 videos are far superior to a digital  video I made last week using a different combination of digital tools, powerpoint and imovie. Here it is...



I am sure that with more purposeful practice and using other digital tools, the creation of videos shall continue to be an essential part of any digital marketers arsenal.

Have you made any videos for this digital marketing class? Share them and grow!

ZYX: How to Embed

This video explains... Slideshare...

State of Philippines Social Media and Digital as of January 2017

Where is the Philippines now in terms of Social Media and Digital?

This is the video lecture I use in my Digital Marketing classes. The data is as of January 2017 and the reference files are indicated below.


 Here is a good infographic summary:





Below is a summary of the Philippine data which was the "extracted" report created annually by Third Team Digital Media and uploaded January 2017 from the data by We Are Social and Hootsuite.



The State of Social Media and Digital in the Philippines for 2017 from Fleire Castro

This was the source data...

Published on 
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations...
2017 Digital Yearbook from We Are Social Singapore

Pls. comment with at least 1 set of insight and action as a result of the above information... Pls. comment below. (Also, where applicable, pls. compose your answer first in your blog. Then copy the url of your blogpost as well as the content of the blogpost in the comment portion. Pls. see my sample comment at the bottom of this blogpost.

Sample Comment for this post:
http://www.josephdeungria.com/2017/07/state-of-philippines-social-media-and.html
Insight: Filipinos are a patient audience. They spend more time on the internet partly because of the slow internet speeds.
Action: Content on my internet pages should put a higher priority on speed of loading on low end mobile phones with slow connections rather than dazzling but slow.

Pls. comment below and on your blog!

Tuesday, July 11, 2017

Disrupt You!

Published on Mar 4, 2016

Jay Samit teaches people how to master personal transformation, seize opportunity, and thrive in this era of endless innovation.

Serial entrepreneur Jay Samit is a technology innovator who has partnered with startups, Fortune 500 firms, and the White House to positively impact the lives of billions around the world. Samit is the bestselling author of Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation.


Thursday, July 6, 2017

Did you Know? E-commerce at 9.3% of GDP in the PHILIPPINES!

This is very interesting... Personally I was surprised that it was already that high. Pls. look at the data and the methodology...

What do you think? Pls. comment below...

http://janettetoral.com/blog/e-commerce-philippines-9-3-gdp/

Digital Marketing for the Ateneo MBA Student

Digital is disrupting the way we behave...

Here are some questions and actions for the Ateneo MBA Student...

Please comment below on what action you will take in this digital disruption (ideally, your response should be based on the lecture and the presentation below...)


FREE Lunch? Of course, not...

It is natural to like free things.

But is digital really free?

Once upon a time, I paid a monthly subscription to have a 3rd party email service. Yes, those were the days of dial-up connections. Then google came along and offered free google mail.

Once upon a time, search engines were bought as a separate program. The dominant one was Netscape Navigator. Then Microsoft introduced "Internet Explorer", a "free" search engine integrated with its operating system. Then came the other free independent search engines: Yahoo and Google.

Free? Read this article and find out if you are willing to  pay the price.