Monday, August 22, 2016

Marketing Stethoscope: A Diagnostic Toolkit for Assessing Marketing Problems

The 4Ps of Marketing has long been widely used to represent a simple summation of the most basic marketing concepts.


This 54P Marketing Stethoscope represents a paradigm shift in  marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps in getting to the heart of the problem.

Developed by Prof. Remigio Joseph (Bong) De Ungria for Marketing Management classes at the Ateneo Graduate School of Business and the Ateneo School of Medicine and Public Health