- The objective of the midterm exam is to encourage students to study the materials and lectures provided in the course.
- Good performance in the midterm exam is important to those who wish to earn a good grade for the course.
- The exam is designed to reward effort and hardwork, and does not require memorization.
- "Failing" the midterm exam is impossible even for those who do not prepare well. The result of a midterm exam shall not be the basis of a passing or failing grade.
Sunday, July 24, 2016
Midterm exams are a necessary ingredient to optimize the student's learning of the marketing concepts in the course. This sample exam provides the students an experience and a sense of what will be asked during the exam, thus relieving some of the usual anxiety which accompanies such exercises. Students are reminded of 4 key points: