Tuesday, September 6, 2016

Why ZYX is Better than ABC. Leadership vs. Basics

Management by Objectives.

Something we heard a long, long time ago. Familiar but seldom practiced in the management world.

Back to Basics or ABC or 101 is also a common management rah-rah. But ever heard of ZYX.

Here is why

Translating from Text to Heart and Mind

Marketing is like learning a foreign language.

We should be able to learn how to translate it from "text" which we dont really understand well to our own internal words of "heart and mind".

 Here is how we translate Marketing Management's Course and Session Objectives for better learning for all.