Sunday, July 24, 2016

A Sample Midterm Exam: Thou Shall Not Fear

Midterm exams are a necessary ingredient to optimize the student's learning of the marketing concepts in the course. This sample exam provides the students an experience and a sense of what will be asked during the exam, thus relieving some of the usual anxiety which accompanies such exercises. Students are reminded of  4 key points:

  1. The objective of the midterm exam is to encourage students to study the materials and lectures provided in the course. 
  2. Good performance in the midterm exam is important to those who wish to earn a good grade for the course.
  3. The exam is designed to reward effort and hardwork, and does not require memorization.
  4. "Failing" the midterm exam is impossible even for those who do not prepare well. The result of a midterm exam shall not be the basis of a passing or failing grade. 

Tuesday, July 19, 2016

Defining Marketing in the 21st Century

Visual models of marketing concepts enhance learning and amplify concept recall and mastery.

Here are 2 versions of the top 10 concepts that define marketing in the 21st century.  The animation and the images are consistent with those used in the I Love Marketing model (Mastering Major Marketing Concepts).

Translating Course Objectives to Memorable Hashtags

The objectives are non-negotiable. The end is must always be in mind.

So we remember, let's translate the course and session objectives to hashtags:

Thursday, July 14, 2016

#ForgetMeNot: How Marketing Helps Our Minds Remember

Master marketing concepts through images, models stories, and diagrams.

Help the mind to #forgetmenot.

Why Hypermarketing 3.0

Why is marketing typically the last mile?

 How does marketing increase value vs. the other core functions (see Tshirt analogy)

 What is Hypermarketing 3.0 and what are the 5Ps necessary to achieve this?

 How does Expertise Integrity and Service affect what we want to be in the AGSB?

Who is VCoach Bong de Ungria?


Admin Reminders

Let's make the class effective and efficient.

Management by Objectives, Why ZYX is Superior to ABC

Leaders think ZYX while followers still think ABC.

 Are you ready to be a leader?