Tuesday, November 19, 2013

Replacement Around the Corner

Instead of Shop Around the Corner and books, this could easily be Replacement Around the Corner and our job. Are you aware? Afraid? Prepared?

The video below is the 2nd part of a 3 clip series. This is particularly educational because it dwells on some possible ethical issues about marketing, communications and competition.

Be sure to watch the full video and then post your comment below.
Based purely on the video, did Kathleen Kelly (Meg Ryan) or Joe Fox do anything that can be considered ethical?

 For Hypermarketing3 students, answer the question as a comment below.

If your answer is yes, identify the specific action/s and why you consider such as ethical.

If your answer is no (ie. there were no unethical actions by either Fox or Kelly), then cite a specific action or circumstance related to the video that which if Fox or Kelly did, would be considered unethical and why. Remember the previous discussion on when is it unethical to visit a competitor's store? Generally, going to a public area like a store or a website is ethical (and actually a must if you are going to a competitors) and becomes unethical only if you enter a locked room which is not open to the public or open a computer which is for employees only.

As a second question that you must comment on, can you pls. guess and explain why the title of this post is "Replacement Around the Corner"?

VCoach Bong

Sunday, October 13, 2013

Segundina: Eat. Pray. Love

Today, as we celebrate Segundina’s journey to heaven to join God, her Creator and Remigio, our dad and our beloved, we pause to reflect on how her life was part of ours.

Segundina, Ding, Abogado De Ungria, served many roles in her 79 years here on earth. She was her family’s bunso, the dutiful daughter who took care of our Lola Papeng until Lola’s death, and there was no doubt she was Lola’s paborito. I now believe that the constant question- “Who’s your favorite?” started from this.
She was the youngest sister to Uncle Doring, the last survivor of the Abogado family from Villasis, Pangasinan and to her siblings who have gone ahead and have surely welcomed her there:  Auntie Dyoning, Uncle Nardo, Auntie Nena, Auntie Auring, Auntie Conching, Aunti Sion.
She was the nurse, wife, supporter of our dad, James De Ungria,  who she loved unconditionally in sickness and in health, and in rich and in poor, till death 1300 days ago set them temporarily apart.
She was our beloved mom who gave us everything and never asked for anything in return. If you see anything bad in any of us- me, Joel, Cora and Paul, today, if there is anything wrong that we do, it is because of our fault. But if you see anything good in us, surely it was because of mom. And we can never thank her enough for that. If any of us achieved part of our dreams, it was because she let us and enabled us to do so.
She was the favorite tita or auntie for a lot of you, the proxy mother when you needed her most –cooking for us, always offering us food, driving us to school, listening to our heartbreaks, protecting us from harm and danger.

And to all of us, she was the happy, cheerful, ever-smiling prayer warrior who prayed for our well-being and safety when we needed it most and even when we thought we didn’t.

And so today, as I was thinking of what she would want to be remembered, I thought of the 79 years of  lifetime service to all of us. And what stands out is what she gave up so that she can give a better life for us. She gave up her dental profession to take care of her children. She gave up her dream, every bride and every wife’s dream, to have a separate house; she obeyed lolo’s request for us to stay with them at Matiyaga. She gave up her own physical health to take care of my dad during the 11 years he survived after his paralyzing stroke.
At the Ateneo, we are challenged to be a man for others. Surely, mom, Segundina,  was the ultimate, undisputed, Woman for others, the Lola, mother, wife, sister, tita that seconded her life and her dreams so that our life and our dreams will be possible. For mom, it was others first, Segundina second. For Lola Ding it was you and I first. Segundina second.

Until yesterday, I  thought that Segundina’s life would be best characterized by what we know as Faith, Hope and Love. For surely, she exemplified all these virtues- Faith, Hope and Love.
But after hearing all of the anecdotes, stories and memories that was shared last night, I think that Segundina’s life is really about 3 actions that we should continue even after her passing from this earth. These 3 actions are: Eat, Pray, Love. And if she were able to speak now, I think she would say:
Eat. Pray. Love.
Eat for health and not for food. Eat not alone but together with family. Eat to live. Eat with your loved ones. Eat to celebrate a birthday, a school medal, a graduation or simply eat because you are blessed with that special moment with family and friends. And eat and then take pictures so that one day when one needs a good memory, then that wonderful eating moment together is recalled in all its color and joy.
Pray. Pray and never doubt. Pray once, twice, three times a day, pray unceasingly. Pray persistently. Pray not for self but for others. Pray and you must expect that it will be answered even if the answer may come in a different form and time. Pray even when you don’t need it but especially when you do. And like she did, keep some money in your prayerbook so that when your son opens it, he will find an answer that he will never forget and which he can pass on to his children and to the rest of the family.
Love. Love unconditionally. Love others first and yourself second. Love even when it hurts. Even when it is not easy. Love in sickness and in health. Love in rich and in poor. Love in life and in death.
Eat. Pray. Love. From hereon, I will hear her whisper from heaven these 3 actions which I will continue with my own family. I promise.

Oh. One last thing. If you saw the many pictures of mom, there is no doubt that they were taken  during the best of times, and during the worst of times - when life was not as she would have wanted. These snapshots were taken when she was at the peak of her youthful beauty, and when she was the ailing senior citizen patient in so much pain. But she always smiled at the camera. I guess she did it not for herself alone but more for us so that we can always remember to be happy, to eat, to pray and to love.

Dear friends, relatives, colleagues, for each and all of you here who have come to share with us mom’s final moments here, thank you, thank you, thank you.  You honor us and Segundina with your presence, with your precious time, your prayers and your tears of joy and grief.

Let us celebrate today, for mom is now home in heaven. She is with dad. She is free.

Please let us honor her memory, her life and her sacrifice by acting as she did: Eat. Pray and Love. And the greatest, is Love.

Tuesday, October 8, 2013

Virtually Yours! Unlimited, Unbounded, Unparalled Learning

Dear Hypermarketing3 Student,

You are about to be directed to a new hyper-unlimited experience.

Here, there, anywhere… even classrooms and higher learning are no longer bounded by time, space and our physical presence.  At this time, a greater majority still prefer face to face interaction; there are now hybrid classrooms where live and virtual sessions are integrated; but really, true virtual learning is a couple of years away.

However, there are times, when the virtual classroom is the only solution to ensure continuity of the process of learning.

This is 1 such occasion. The optimist in me sees this as an opportunity to expand our horizons and capabilities.

So what do we do for this virtual learning occasion?

You will have to read some hyperlinks, prove that you read it, and do this within a certain timeframe.

Hypermarketing proof of learning (HPoL) can come in the form of answering on-line quizzes, writing reactions, posting comments, creating blogposts, taking pictures and emailing word or powerpoint files.

For this virtual session, here are the tasks to be done on or before the end of the assigned class period. This can be done anywhere but the HPL needs to be done on time to get the maximum benefit and grade credit.

As usual, the hypermap is here…

The assigned tasks (based on the hypermap) and  the corresponding HPoL are

Create a blogpost on your own blog discussing the advantages and disadvantages of virtual learning. For reference, here is a sample blogpost: 
Then post the link as a comment below this blogpost. If you cannot find the comment portion, click on this link.

Task 38,  testmoz quiz (see the assigned “Reward” quiz/quizzes for the day on the class FB page)

Task 14, comment

Task 15, comment

Task 41, comment

Task 31, answer on-line form

What happens if you cant understand all the tasks and are unable to create your HPoL? Best way is to call or text your groupmate or classmate (not the professor). If they do not respond quickly, post the question on the class FB page. If it still doesn't result in a response that helps you, then dont despair, your post on the class FB page is documented proof that you "asked" and did not receive. Will discuss the answer to your question in the next real class session.

No class is perfect, not even virtual classes. But we can surely try to make this virtual attempt to work most of the time.

Virtually Yours,

Vcoach Bong De Ungria
Certified Digital Marketer

Saturday, August 17, 2013

The Pencil Solution- Simple but Better Ways to Improve LIfe

Among the many urban legends whose origins are unknown but which has made a profound impression in my life includes the supposed search by NASA for the best ballpen or fountain pen that can write in space.  Being scientists of the highest caliber, they knew that on earth, ink flows out of pen by gravity- and that  is not so in zero gravity in space. So what do they try to do? Create a pen that works in zero gravity. After so many prototypes failed, one newcomer of average IQ came out with a pencil; no ink, no gravity needed, something that works all the time. Reminds me of the notion that the most complex of problems can be solved by the simplest of solutions, in this case, the pencil solution.

Another profound challenge for me as a tennis player for the past  32 years is that I have to keep on re-tying my shoe laces at least 4 or 5 times during a game. I've searched for and tried different shoe laces, some very creative, some just downright expensively ineffective. Until I came across the pencil solution for tying shoe laces.

There is also the relatively unknown advantage of eating fruits on an empty stomach rather than the common practice of eating it as dessert at the end of the meal.  This "different" way of fruit-eating was popularized by "diets" such as Fit for Life. But the science that supports the different way is correct and the effect is immediate.

Last but not least is a better way of breathing. Instead of drowning ourselves in oxygen, there is also undeniable scientific and proven cases that it is the level of carbon dioxide that determines our health. This is better explained in another blogpost...


In summary, there are so many pencil solutions out there, just waiting to be shared. This blogpost is my small contribution to spreading the word, and the solutions.

Thursday, July 18, 2013

Why 20 Year Hypermarketing Plans Today

First Things First! 
Have a 20 Year Plan for the Brand Called You.
To Increase the Success of Your Personal Brand, the first thing to do is to create a 20 Yr highly personal high performance marketing plan.

There are 4 Options to listen to this lecture on-line:
Option 1: Here is the youtube version of the  class lecture, the audio of which was recorded live last July 12, 2013 with the v60 AGSB Hypermarketing class. Pls. prepare to adjust the audio volume at some points as some of the audio is lower for some slides.

 Option 2: Want to watch the accompanying  videos to the lecture? Watch it here...


Option 3: Here are the same 3 videos as part of the lecture. However, in this version, there is no audio on the slides (some may actually prefer this to the youtube video).

Why 20 Year Hypermarketing3 Plans Today from Remigio Joseph DeUngria

Option 4: Go straight to Youtube. Here is the link...    http://youtu.be/H56ddEbPknQ

Task 76 for Hypermarketing2 Students
The most important thing to ask: Have you made your 20 Year Hypermarketing Plan Today?

If you have, pls. post the following post on this page on facebook...

In case you are unable to post on the above FB page, simply post on your FB wall.

Here is the format for your post...
#hypermarketing3 #20yearhypermarketingplan (Title of Your 20 Year Hypermarketing Plan with your 1 Word Descriptor and Name) (url of your 20 YearPlan...)

Sample post:
#hypermarketing3 #20yearhypermarketingplan GrandSlam Finals for VCoach Bong De Ungria

To make sure you posted it right, type #20yearhypermarketingplan on the search page on Facebook and see if you can see your post. Remember, if you posted as a comment, then it will not appear when the hashtag is  searched.

Saturday, May 4, 2013

AGSB- The Number 1 MBA Brand, Your Brand and Mine

AGSB, the number 1 MBA Brand in the country? Says who? Watch this video and find out...Do pay special attention to the statistics cited starting the 7:40 mark onwards...


Why have so many aspiring business leaders chosen to use the AGSB brand to add equity to their own brands? Because, in the eyes of the student and perhaps to a greater majority of the business community, the AGSB brand is differentiated, superior and relevant. (Disclaimer- this is the author's opinion formed from his 4 years of studying the MBA (1990 -1994) and 16 years of teaching it (1997 to 2013) @ the AGSB).

If what the video says is true, and there is no reason to doubt any of  it, then this brand, the AGSB MBA brand, which is a co-brand of yours and mine, is something we should truly be proud of. To serve with expertise and integrity is our mission. To be first among equals is our challenge. To create high performance highly personal  (hyper2) plans is the way.


What makes the AGSB Brand superior vs. others?
Tweet your answer and add the following: @vcoachbong #hypermarketing2 #agsb1brand #fullyemployedlearner
Sample tweets
Tweet 1:
AGSB primus inter pares because of service, expertise, integrity of #fullyemployedlearner @vcoachbong #hypermarketing2 #agsb1brand
Tweet 2
Our Country is Our Business makes AGSB #fullyemployedlearner deliver service, expertise with integrity @vcoachbong #hypermarketing2 #agsb1brand

Sunday, April 28, 2013

Good, Better, Best! Recognizing our Enemy called Average

Wise men know that the enemy of the good is the better, and the competition of the better is the best!

What does this mean? Oftentimes, we miss and don’t try to look for the better because we are hypnotized and made complacent by having the good. Or, we don’t aim for the best possible outcome because we already improved from good to better. In common lingo, we often hear: “Puede na ang puede na…” 

The game of poker also uses the same logic of good, better, best as the basis for winning;  the game is interesting and challenging since the best  poker players are able to bluff their way to win by making it appear that what they have is the best even if it is not true.

John Mason's book, “The Enemy Called Average”  challenges us vs. the  satisfaction and complacency of being content with just coasting along and being  one amidst the crowd.

For Hyper2 class, here are several examples of Good, Better, Best

1. Submission of Assignments

Bad: You did not email your assignment. Or you emailed a hastily done work but it was late.
Good: You emailed your assignment on time to vcoach.serves@gmail.com
Better: You read all the instructions and guidelines to make the assignment the best that it can be and you emailed it on time.
Best: You accomplished the better, but you multiplied the impact by posting it on twitter, embedded it in your blog, posted it as a comment (and not as a separate post) on Hyper2 online or the assigned on-line bulletin board.

 2. Session Summaries
Bad:  Reporting group did not follow the summary template. Or they posted 4 days after the class session.
Good: Used the template. Posted within  48 hours (or Sunday) after the class session.
Better: Posted the best links to the lectures.  Direct to slideshare links of the lecture are ok but the best links are the ones from the hypermaps since they direct the user to blogposts or blog entries which have additional details. 

For example:
Good link: 2. 21 Secrets of Effective Presentations: 

Good link:  Remember This! Mastering Concepts through Stories, Images, Diagrams and Links: 

Remember our traffic light? Red, Yellow, Green and Blue? That is exactly: Bad, Good, Better and Best! What color is the brand called you?

Thursday, January 24, 2013

Develop and Reinvent Your Personal Brand

Now you know you are a brand- a personal brand with your name on it. And to you and your loved ones, you are the most important brand in the world.

Want to be a great brand that stands out from the rest?

The following case study shows the steps to develop and reinvent your personal brand.

At the very minimum, you should have an original brand logo. Think of the greatest brands in the world: Apple, Google, Nike- what do they all have? A brand logo! The logo should mean something that is both connected to the brand essence and relevant to its target market.

Often, adding heart and soul to the logo is accomplished by complementing it with a brand promise- McDonald’s? Love ko to… Nike? Just Do it! VCoach? Serves!

A few years ago, using the "Paint" program in Windows, I made my personal brand logo- it represents me in many dimensions. Then, I said what does the brand promise? Here is the hyperanimation of the Vcoach brand and its promise… (actually 1 slide building to another with narratives but hyperanimation sounds nicer doesn’t it?)

Can you change brand logos somehere down the road? Of course! So simply dive in and the real personal brand with your name on it will come out.

Hypermarketing students:

For this assignment, there are 2 possible submissions:

1. Just a brand logo
Post your brand logos here…

Posting tip: Upload your brand logo on Facebook. Click on the photo. It will have a url (starts with http://  ) Copy the url by pressing Control + C. Go to the post section and paste by pressing Control + V.

Be inspired by the other brand logos of your classmates

Pls. also post the following in another Facebook page (like your timeline) with the following hashtags
#mypersonalbrand #agsbhypermarketing #personalbrandlogo + url of your brand logo post+

sample post:
#mypersonalbrand #agsbhypermarketing #personalbrandlogo +  http://www.josephdeungria.com/2013/01/your-personal-brand-logo-promise-success.html

2. Brand logo + story +animation

Post them here… http://www.facebook.com/groups/v59agsb/permalink/203038633154054/

Pls. also post the following in another Facebook page (like your timeline) with the following hashtags
#mypersonalbrand #agsbhypermarketing #mybrandcommercial + the url of your post

sample post
#mypersonalbrand #agsbhypermarketing #mybrandcommercial+

Also remember to email your submission to vcoach.serves@gmail.com

Thursday, January 10, 2013

Marketing 101: I Love Marketing Relaunched!

Do you think you know 21st century marketing? Take this on-line pre-test, for free and find out. Click:

Be sure to use  your real name when you take the test as this also serves as proof of your attendance and class participation. If you use a wrong name, then you can take the test again.

If you answer all 5 questions correctly, then you are indeed a marketing expert already. However, if you scored less than 3, then reading the following on-line lecture will help you become a marketing master!

This 21st century edition of the model  includes new data on Socioeconomic classes in the Philippines and its impact on market demand. The visual, creative storytelling features of the previous models have been retained to improve comprehension and retention.
A Visual, Interactive and Creative Marketing Model: I Love Marketing
View more presentations from Remigio Joseph DeUngria

Yes, the presentation was hyper-long. But did you learn some things you will never forget? Then, take the on-line test again, and be sure to use your real name again.

Click: https://testmoz.com/108389
Do you now Love Marketing? If you can draw this model on the back of a tissue paper, then the answer is YES!


Missed the live lecture? Here are 2 attempts to show the I Love Marketing models on youtube...

I Love Marketing Model Part 1

I Love Marketing Model Part 2

This is the url:

Here are some of the concepts applied to the Ateneo Graduate School of Business MBA program
Cheers! Vcoach Bong