Friday, December 14, 2012

Digitize or Die?

Facebook, twitter, iphone, internet, GPS, email- where were you in my youth? If only...But on second thought, all's well that ends well.

But if you were then during the first Christmas, this could have been the story...

Still hesitating to be part of the whole new world of digital... Resting in your comfort zone of bricks and mortars? Watch this!

Hypermarketing2 Students: After watching this video, what did you realize about our digital world (try to answer in 10 to 50 words) in a comment box by clicking on this link...

Wednesday, November 7, 2012

One Word = Four Years

What a difference 1 clear message makes...

 In this case, 1 word. Marketers call it many names- USP, differentiator, brand DNA.

Below are screenshots from the official websites the day after the election. The prize? 4 more years...

Thursday, May 24, 2012

Take, Lord, Receive: Prayers and Songs That Inspire

There are many ways to pray and praise...

For the AGSB MBA student, what can be better than a prayer by St. Ignatius of Loyola with music and lyrics and visuals...

What's the difference vs. this version? Compare with this? This is the version linked to the Ignatian site... Here's the original prayer...


St. Ignatius of Loyola

Take, Lord, and receive all my liberty,
my memory, my understanding,
and my entire will,
All I have and call my own.

You have given all to me.
To you, Lord, I return it.

Everything is yours; do with it what you will.
Give me only your love and your grace,
that is enough for me.

Here's another classic Jesuit prayer..

Anima Christi

Soul of Christ, sanctify me.
Body of Christ, save me.
Blood of Christ, inebriate me.
Water from the side of Christ, wash me.
Passion of Christ, strengthen me.
O Good Jesus, hear me.
Within your wounds hide me.
Permit me not to be separated from you.
From the wicked foe, defend me.
At the hour of my death, call me
and bid me come to you
That with your saints I may praise you
For ever and ever. Amen.
Anima Christi with music, lyrics and visuals... where else? but in youtube again!

Saturday, May 12, 2012

Steve Jobs, Bill Gates and Will Ferrell- Learnings from the Storyteller, the Businessman and the Comedian

Will Ferrell, Bill Gates and Steve Jobs have a few things in common: male, fame, wealth, college drop-outs and commencement speakers to Harvard (Will and Bill) and Stanford (Steve) How did they perform? More importantly what can we learn from them?

Watch and learn: Here’s Steve Jobs, the storyteller….

Bill Gates, the businessman…

Are you surprised that Bill’s speech is spliced into at least 5 parts in You tube. (think Windows 7, Windows 8, etc.) Here is Part 2…

Surely, there are other great commencement speakers that are in the same league as Bill and Steve, but we learn more from comparisons with Will Ferrell…

What type of communicator are you now? Are you a Steve, Bill or Will?

What type of communicator do you want to be? Steve, Bill or Will? Why?

Thursday, May 3, 2012

QWERTY: Find the Effective Difference

Often, it takes just a few steps to go from ordinary to great and a few more steps to oblivion. These are 2 variations of the same commercial.

This first one, a 30 seconder, was creative but was understood by just a few. This 2nd original and longer 1 minute version, makes it easy to decode the sender's message The 3rd version, which is the most used, which is still playing until today starts with the 40th second of the 2nd, original version. Did you find the effective difference?

Tuesday, April 24, 2012

It's Easier with Templates

Templates help simplify student work by taking out the hassle in formatting, allowing the student to focus on content.
Templates also demonstrate key concepts which may be required in class.
Nice to have when its available, but should not be an issue if it isn't.

Here's a general template for Hypermarketing2 classes of Vcoach Bong De Ungria which students can download from slideshare. Just click on the file and look for the download tab somewhere...

Downloadable Template for the hypermarketing2 assignments

View more PowerPoint from Remigio Joseph DeUngria

Considering creating your blog? It's easy. Click here...

Friday, April 6, 2012

Break Away: Ordinary People Dong Extraordinary Things

What is common among the people in this list... Albert Einstein, Helen Keller, Steve Jobs, Mother Teresa

 They were ordinary people doing extraordinary things in their life. Why not join this list?

Thursday, April 5, 2012

Inception 4D: Bringing Ideas to Life

Great writers can sum profound realities in a few words...
 "Nothing is stronger than an idea whose time has come." - Victor Hugo
 "If you can conceive it, then you can achieve it..." - Napoleon Hill

 But say essentially the same ideas in 4 dimensions: 1 text, 2 sound, 3 visual and 4 a moving, memorable storyline, it becomes really powerful:
The author/designer of this video claims it took him 50 hours to create this 1 min kinetic typograhy but I say it was worth it... There is a world going on in your mind... Watch this next clip as it contains 2 separate but interrelated ideas- this is the world as we know it today...

Thursday, March 1, 2012

Dropbox and Slideshark

Gone are the days of sharing files thru email, USB sticks or yahoogroups.      Have our marketing files when we need it. Anywhere! Anytime!

Instead of drag and drop. Instead of cut and paste. Dropbox and Slideshark!

I want to share 25 marketing files with you. Let’s try the modern way-@Dropbox. Sign up for free!

Create a dropbox account. Download the program. Install. Then get your reward of 25 marketing files (there will be a lag time though as I need to add you to the shared folder.)

Once you have a dropbox account, let vcoach know by posting your email address here…

One more thing… make it more powerful with slideshark

Saturday, February 4, 2012

How To Be Happy @ Work and @ Home

"How To Be Happy At Work and At Home" is based on this article
Then, the ideas were re-engineered and shared with our Sales Team: But these ideas work for everyone, everytime!

Friday, January 6, 2012

Hyper Marketing 2.0: Branding the Philippines: #1 for Fun!

Hyper Marketing 2.0: Branding the Philippines: #1 for Fun!: Finally, hopefully, potentially the tipping point for a latent tourism is the Filipino that makes the difference... Mabuhay ang P...