Wednesday, March 30, 2011

Translating and Personalizing Kotler

Marketing concepts, as explained by world-renowned marketing guru Philip Kotler, are meaningful only if these are translated and personalized by students.

This marketing exercise forces students to think about concepts, transform these so that it becomes understandable to them, and personalize it so that it becomes easy to remember.

This exercise also requires student to apply their learnings from the “21 steps to powerful communication” lecture.

Here is the explanation:

Here is the template for the assignment:

Here are the 21 principles of power presentations:

Be sure to post your answer on the appropriate discussion board on "Vcoach" @ Facebook and also to email the file to

Prof. Bong De Ungria

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