Sunday, January 17, 2010

The Greatest Salesman in the World

Here are 10 life-changing principles that Og Mandino shared in his best-selling book.

1. I will form good habits and become their slave (Today I begin a new life)
2. I will greet this day with love in my heart.
3. I will persist until I succeed.
4. I am nature's greatest miracle.
5. I will live this day as if it is my last.
6. I am the master of my emotions.
7. I will laugh at the world-this too shall pass
8. I will multiply my value a hundredfold.
9. I will act now.
10. I will pray for guidance.

I highly recommend you visit his site: http://www.ogmandino.com/

By: Remigio De Ungria (Dec. 24, 2009)

Saturday, January 16, 2010

A Marketing Plan for Life

Who is the most important brand? You: the brand with your name on it! What is the most important business plan? Your life: which includes your family, your work, your profession, your dreams and goals. Why not use proven business and marketing principles to make brand YOU be the leading brand in your field!
Here is the summary of some of these principles from the book: "A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success by Robert Michael Fried
  1. Define Business- Who Am I?
  2. Assess Market- Capitalize on Strength
  3. Identify Primary Target Market- Discovering Real Me
  4. Launch Strategy- Find Niche & Risk
  5. Weather Product Life Cycle- Innovate Continuously
  6. Balance Mix- Build My Brand
  7. Expand Reach- Create My Legacy
  8. Campaign Ad- Reawaken Creativity
  9. Plan Distribution- Share Time & Energy
  10. Achieve Sales- Reaching Goals
  11. Analyze Profit and Loss- Keep Score
  12. Seek Opportunities- Make Dreams Real
In our AGSB marketing management class, each student will create  a 20 year  personal marketing plan that will contain among other things: vision/ mission; business portfolio, strategies and tactics and the short and long term goals. The marketing we learn in class is business AND personal.
Coach Bong De Ungria (Dec. 8, 2009)

Tuesday, January 5, 2010

Marketing in the 21st Century

Visual models of marketing concepts enhance learning and amplify concept recall and mastery.

Here are 2 versions of the top 10 concepts that define marketing in the 21st century.  The animation and the images are consistent with those used in the I Love Marketing model (Mastering Major Marketing Concepts).




Defining Marketing in the 21st Century: A Visual Model

Visual models of marketing concepts enhance learning and amplify concept recall and mastery.

Here is my latest animation of the top 10 concepts that define marketing in the 21st century.  The animation and the images are consistent with those used in the I Love Marketing model (Mastering Major Marketing Concepts).



Saturday, January 2, 2010

Google Docs: The best 21st century way to share files?

The current trend is to save most of your files in cyberspace rather than in your local computer or USB drives. This gives you unlimited 24/7 but secure access to your files using any computer.

Google docs is 1 way to do it.  I am adding it to the other I have been using: googlegroups, class blog, and slideshare. I am trying to totally eliminate sending files as email attachments.

Learn more about google docs here





Posted by Prof. Bong De Ungria, Jan. 2, 2010.