Thursday, April 4, 2019
Monday, March 11, 2019
Sunday, March 10, 2019
Sunday, March 3, 2019
Still cant find the best word that comes after crazy, crazier, craziest... What is crazier than doing this Crazy 8 hour, then Crazy 12 hour, then Crazy 24 hour and capping it with a Crazy 32 hour run last 2018? Yep, doing it all over again this year, but better and happier. Started pm...#needtosleep #mindgames#5hoursearly #HappyThankYouMorePlease #AMDG
Saturday, December 9, 2017
There were many factors that were considered in that big decision not to race.
But today I'm back When my wife asked me what Christmas gift I want, I said that I want to run 3 races this December: The Brown 32k on Dec. 10, the Splendido Sunset 21k on Dec. 16 and the Rizal to Rizal 50k on Dec. 31.
And so I'm back. And I'm never saying never again...
Post- Race Philosophical Reflections: (Running induces zen-like meditations that makes philosophers out of unsuspecting runners…)
Yesterday, I still had a high fever, cough and body aches from a 3 day bout with flu. I was tempted to do a DNP (did not participate).
But I got to ask the right question just in time- What must I do to be able to run the race even with the flu effects? The answers came quick: go to acupuncture despite the 2 hour traffic, dont attend the Christmas party in order to prepare well and to get max sleep.
Voila- it worked. Well at least as far as finishing the entire race route was. Since my last LSD was only a 20km last week and my last race was 25 km 60 days ago, my mental endurance was up for a test. And it passed up to the 27 km mark, after which I decided to walk for most of the way.
The mental strength was so challenged that I was tempted several times to go the easier way out by not completing the route. This would have been the first time. But NAH, not worth it. I wouldnt deserve the medal or the shirt and I will forever be haunted by it. So I FINISHED. And I was prouder that I did.
Today was the best of times and the worst of times. This was my worst time in a 32k, but of course I have an excuse. This is also the best time since I kept my race integrity and finished the whole 32k when I could have easily cheated and run only 27k, But that's not me, never! And this I can say will always be NEVER.
Monday, December 4, 2017
Run with purpose! 3s- shirt shoe sometime! One of the many advantages of running
Did a 5 K Run 98 @ UP RW2 with 5 30 sec sprints and 2 min recovery up and down at UP science complex...
Always hard to start but once there is momentum, it is harded to stop. Really intended just to do the sprints but what the heck, did the UP loop too.
And instead of running on the concrete and asphalt, went on the trail too.
Omni-runner I am.
Sunday, December 3, 2017
LSD = Long Slow Distance (for Runners) or Learning Self Discipline (for me)
Ateneo just won the Men's Basketball Championship of UAAP's Season 80 dethroning the very worth defending champions, DLSU Green Archers. The victory was sweet and hard earned and perhaps DLSU is the only team whose champion's heart and exceptional fighting spirit makes even 10 point leads with almost no time left, unsafe.
The OBF chant is always there during games. But did you know, that this part of the Ateneo Brand is even in the email's of Ateneo Loyola School official school emails? I should know because my daughter is a college freshman and her email includes OBF.
I have been an Atenean since 1990 when I first took my MBA. I was fortunate to have been given the opportunity to teach marketing at Ateneo since 1994, immediately after completing my MBA. Since then, I have taught 76 classes during the weekend or weeknights while working in corporations during the day.
Perhaps it is worth noting that Atenean or not, we all have our OBF every day. Some fights are larger than others, of course, but they are fights nonetheless - the white wolf vs. the black wolf, the Jedi vs. the Sith, the Jekyll in me vs. the Hyde in me.
Another 3 letter truth is LSD which represents what runners must do during weekends to gain enough physical endurance and mental toughness. While LSD normally means Long Slow Distance, today's experience made it mean something else: Learning Self Discipline as this is the first time I ran on my own for 3 hours almost continuously as part of my preparation for the longer 5 hour 32k run next week.
I know from experience that missing today's LSD would mean struggling in next week's race. So even if I slept late and had only 3 hours of sleep, I had my OBF for the day and ran 19km in my home subdivision. No race medals or finisher shirts, just the satisfaction that I have done what I needed to do to prepare myself for next week's OBF. To ensure that I was really prepared, added 2.5 hours of singles and doubles tennis... I am ready for my OBF because of my LSD and for today, that is my 3 letter truth...
Tuesday, August 29, 2017
In a way, this is a higher level version of the traditional "Introduce yourself to your classmates and to the professor" activity at the start of every class. A student recently asked why there was no formal introduction by coach on the first day of the trimester- this is why.
More importantly, this exercise is an immediate and practical application of marketing in the real world to the most important brand in the world for you - the brand with your name on it. So why not use effective marketing principles that we learn in class to promote your personal brand and get higher returns for doing so? Why confine your brand to the classroom when you can get a google result at the top of the google page with your name on it, for free? Why let other people determine what others see on the web about you when you can have relative control over it (as my marketing class will learn later in the course, this is your brand identity- what you say to the world vs. brand image- what the world thinks of you).
Want proof? Do a google search of my family name- "de ungria", what do you see? Try other search engines- yahoo, bing, and what do you see? Then do a google search for your "family name" or even of your "whole name", and what do you get? I rest my case, or in this example, I rest my link...
Here's how to create an effective Linked In profile:
This is a snapshot of the correct post.
Here's why joining Linked In is a great idea.
What should be in your linked in profile?
What is linked in?
Here's a sarcastic take on why not to join...
New User? Here's a User's Guide
Thursday, August 10, 2017
I am inviting and encouraging, students and learners to voluntarily join the A-Team or the 42K teams of the class.
Volunteers to the A-Team and 42k Team need to send an email to email@example.com signifying their intention to join.
Go the extra mile.
Rise from the ordinary.
The other reward is that other members of the class who are happy doing only the passing standards and mandatory requirements of the class (the 5k and 10k runners as per this analogy) will not be forced to run longer than what they signed up for.
Furthermore, the longer distance runners (the 21k and 42k) will not be bored or find the course too light in learning and challengers.
Thursday, July 13, 2017
It's been at least 4 years since I did this. But now that I am privileged to coach 2 digital marketing classes (Ateneo Graduate School of Business and at UP College of Business Administration), I think its about time to practice (again) what I preach...
The videos were captured by a free app called Jing by Techsmith. The free version allows up to 5 minute screen capture of your desktop in swf format. I converted the swf to mp4 using "VIP Video Converter". Mp4 is one of the video formats allowed for Youtube upload, swf is not. While there is a free trial version of the VIP Video converter, there is a watermark on the converted product and of course that is not desirable. At US$ 17.95 or about Php 900, I downloaded the converter and voila, 3 educational videos.
This first video shall replace the typical "Introduce Yourself" part at the beginning of classes. All students shall now be required to create a 1 minute version of their professional background, upload it for youtube and post the url link on the class Facebook page.
This 2nd video aims to enhance the content of the student blogs, which is also a requirement for Digital Marketing classes.
This 3rd video shows the status of Social Media and Digital in the Philippines as of January 2017.
These 3 videos are far superior to a digital video I made last week using a different combination of digital tools, powerpoint and imovie. Here it is...
I am sure that with more purposeful practice and using other digital tools, the creation of videos shall continue to be an essential part of any digital marketers arsenal.
Have you made any videos for this digital marketing class? Share them and grow!