Thursday, June 29, 2017

State of Digital Marketing in the Philippines 2017 : Freenet and Digital Spend

This video was uploaded April 2017.

The intro on the state of digital marketing was interesting and there is no reason to doubt its accuracy.

But the video was made to really introduce Freenet solution. As of the video, this service was limited to Smart, Talk and Text and Sun subscribers...




How much is actually being spent for digital in the Philippines. In this short video uploaded March 2017, Kantar Media, a global leader in media intelligence,  claims that local advertisers are now increasing spend on digital to as high as 25% from the 5-10%. Furthermore, video ads popularity is being hampered by slow internet speeds. The exact figure should be taken with a grain of salt as to accuracy and context but the message is clear- digital is on the rise, even in the Philippines....





What do you think? Pls. post your comments below...

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