Friday, February 24, 2017

Why Linked In?

Linked In profiles are a  part of the mandatory requirements for completing the Marketing Management course which I coach at the Ateneo Graduate School of Business.

In a way, this is a higher level version of the traditional "Introduce yourself to your classmates and to the professor" activity at the start of every class. A student recently asked why there was no formal introduction by coach on the first day of the trimester- this is why.

More importantly, this exercise is an immediate and practical application of marketing in the real world to the most important brand in the world for you - the brand with your name on it. So why not use effective marketing principles that we learn in class to promote your personal brand and get higher returns for doing so? Why confine your brand to the classroom when you can get a google result at the top of the google page with your name on it, for free?  Why let other people determine what others see on the web about you when you can have relative control over it (as my marketing class will learn later in the course, this is your brand identity- what you say to the world vs. brand image- what the world thinks of you).

Want proof? Do a google search of my family name- "de ungria", what do you see? Try other search engines- yahoo, bing, and what do you see? Then do a  google search for your "family name"  or even of your "whole name", and what do you get? I rest my case, or in this example, I rest my link...

Here's how to create an effective Linked In profile:

 This is a snapshot of a sample correct post.


Note the following key elements: (1) recent, smiling, colored picture (2) customized url or weblink (3) one word descriptor (“vcoach”) and (4) elevator speech. The details of what all these mean are in the explanatory powerpoint below (Creating the Professional You via Linked In)

Once you make your profile,  you have to do the following:

(1) post the url to Facebook page with the ff. link…
(To be able to post on this page, you have to apply as a member of the group. This is not automatic. I will have to approve your membership. This is necessary to protect the content of the group page.)

(2) post the url to our class FB group page as a comment on the linked in assignment.

** Due to technical issues, the requirement to post a profile badge on your own blog is temporarily suspended. As a substitute, pls. find the best way for you to post your customized Linked in url in your blog (as a separate page, post or link)....





















Pls. follow the submission deadline as there is an automatic 0.5 grade deduction for late emails and posting. (The deduction increases over time!).

Here's why joining Linked In is a great idea.




What should be in your linked in profile?



What is linked in?


Here's a sarcastic take on why not to join...



New User? Here's a User's Guide

7 comments:

Van Espen-Boonen Fabien said...
This comment has been removed by the author.
Van Espen-Boonen Fabien said...

Fabien Van Espen-Boonen
Creative and well-dedicated French German teacher@Berlitz Language Center Manila that teaches without translation.
http://www.linkedin.com/in/fabienvanespenboonen

Pam Astillero said...
This comment has been removed by the author.
Pam Astillero said...

https://www.linkedin.com/in/pamela-astillero-reb/

Paul Inso said...

https://thegrowthcenter983537560.wordpress.com/2017/12/05/my-linkedin-profile/

https://www.linkedin.com/in/paul-inso-17878235/

Angeline Garcia said...

https://www.linkedin.com/in/magelgarcia/

https://magelgarcia.wordpress.com/

JR said...

https://www.linkedin.com/in/benjamin-arteficio-aa1516154/