Thursday, July 14, 2016

Why Hypermarketing 3.0

Why is marketing typically the last mile?

 How does marketing increase value vs. the other core functions (see Tshirt analogy)

 What is Hypermarketing 3.0 and what are the 5Ps necessary to achieve this?

 How does Expertise Integrity and Service affect what we want to be in the AGSB?

Who is VCoach Bong de Ungria?

 

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