Often, it takes just a few steps to go from ordinary to great and a few more steps to oblivion. These are 2 variations of the same commercial.
This first one, a 30 seconder, was creative but was understood by just a few.
This 2nd original and longer 1 minute version, makes it easy to decode the sender's message
The 3rd version, which is the most used, which is still playing until today starts with the 40th second of the 2nd, original version.
Did you find the effective difference?