Be sure to use your real name when you take the test as this also serves as proof of your attendance and class participation. If you use a wrong name, then you can take the test again.
If you answer all 5 questions correctly, then you are indeed a marketing expert already. However, if you scored less than 3, then reading the following on-line lecture will help you become a marketing master!
This 21st century edition of the model includes new data on Socioeconomic classes in the Philippines and its impact on market demand. The visual, creative storytelling features of the previous models have been retained to improve comprehension and retention.
A Visual, Interactive and Creative Marketing Model: I Love MarketingDo you now Love Marketing? If you can draw this model on the back of a tissue paper, then the answer is YES!
Missed the live lecture? Here are 2 attempts to show the I Love Marketing models on youtube...
I Love Marketing Model Part 1
I Love Marketing Model Part 2
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Here are some of the concepts applied to the Ateneo Graduate School of Business MBA program