Thursday, April 28, 2011

Upgrading from 4Ps to the 22Ps of Marketing

The 4Ps of Marketing has long been widely used to represent a simple summation of the most basic marketing concepts.


This 22P Marketing Stethoscope represents a paradigm shift in  marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps in getting to the heart of the problem.


Developed by Prof. Remigio Joseph (Bong) De Ungria for Marketing Management classes in the Ateneo Graduate School of Business

No comments: