Friday, August 27, 2010

5 Ways to Cope With Hunger

During the inception marketing forum (http://inceptionmarketingforum.blogspot.com/)held at the AGSB, Jonah De Lumen, Gawad Kalinga's advocacy and marketing director, shared this video about Tuntoy, and how his family had 5 ways to cope with hunger.

13 comments:

Paranas Agsimao said...

It was a good trailer however I think it failed to show what it needs from its target audience.

Leilani Estebat said...
This comment has been removed by the author.
Cherry Tatel said...

The concept of the project is actually good - that is to help uplift lives and eradicate poverty by teaching poor families to be productive and self sufficient. I think the marketing problem is that the mentioned participants of the proponent (like the universities, youth, community, and the government specifically) should have been represented in the video specifically. I think if the specific university's representative - example from UP Los Banos made a say on the video - it will be more convincing and powerful. Also, contact numbers of website or other information on how to participate either as donor, participants or donee should have been shown at the end of the video.

Lumen Bilat said...
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Lumen Bilat said...

It is a very good clip as it presents realities about poverty and at the same posts action plan on how to eradicate hunger. However, the clip missed to include a very important detail: How the “YOU” can help. The clip just said “however you can help” but no contact details as to how any individual who wants to help can send their contributions in. Acting as the “you”, I may want to volunteer conducting seminars about planting or gardening but I would not know how or where to go. I would still need to go through other media to find out how my help can be delivered. I expect contact numbers, email address or at least Gawad Kalinga’s website to be included in the clip.

In summary, the video clip is not a one-stop shop for the general target audience “YOU”.

Bong De Ungria said...

Pls. comment on the bottom portion of this blog and also as a comment on this FB post (just copy and paste as you can have the same answers) What do you think is the marketing problem?

Leilani Estebat said...

The video is appealing but it will be appealing to a particular target market only cause not all potential market will just cope up with hunger. It is should have a primary target market that will relate to coping up done by the family. Market that will not just cope up but will try to find ways and work hard will not be appreciative of this video.

Lynie Tumabini said...

The video clip emphasizes on how the Filipinos cope with hunger, shows the intention and project of Gawad Kalinga to eradicate hunger. On marketing aspect, the video clip was not able to convey the message on how the target audience will be part of the project. There is lack of enticement or encouragement to participate or involve the target market on the project.

jennifer yu said...

A good and realistic video clip that shows the real situation of the country. About the marketing problem of the video that i have noticed is that the video lacks a little action on what the real plan is and not just by counting and summarizing the activities to do.

Patrick Reyes said...

The ad tried to make use of humor on a very serious topic (hunger - due to poverty), highlighting the Filipinos’ penchant to make light of a serious situation. However, due to the length of ad – the intended effect, impact, and message somehow got lost. The humor fell flat and did not grab attention. The video does not have the potential to go viral. If it was not required to be viewed, most people may have dropped off even before the midway mark. Humor did not work in this case.

Mimi Sto Domingo said...

The idea of presenting such serious topic with the use of humor has been effective. The potential market is very well identified, primary target market is named but I think how they positioned using the 4Ps is vague. The product has not been priced. How can a product be sold if it has no price tag?

Lumen Bilat said...

I have known Gawad Kalinga to be building houses for the poor but I didn’t know that they also conduct livelihood projects like that Bayanihan. Relating this with Buteyko breathing, I didn’t know such thing exists until I am specifically directed to the video. I think Gawad Kalinga should also strengthen their campaign about livelihood programs to augment the notion that they only build houses. This way they will be able to reach more contributors – including individuals which I believe will also have significant contribution. Gawad Kalinga need not focus on organizations as their benefactors.

Michelle Gatbonton said...

I personally found the video entertaining and humorous, especially since the 5 ways presented by Tuntoy are most common Pinoy jokes. Even reminded me of Home Along da Riles (and no judgment but I like Home Along da Riles). It even somehow lightened an otherwise depressing topic. It was also a good way to describe what the organization aims to do and how they plan to eradicate hunger. The problem really was gleaning towards the end---when the video failed to specify what help can be done by the "you" that it is trying to reach out to. I suppose that when the organization mentioned The "you" (or us, the audience), it meant that the help that "you" can do would depend on where "you" would fall in the 5 parties mentioned (university, government, business, community, youth). The lack of clarity on the target market actually made me confused. In addition, no other important details were given (contact details, webpages, links, etc) that may induce action.