Thursday, July 13, 2017

Creating Videos is an Essential Component of Digital Strategy

Today, I created and uploaded 3 educational videos on youtube.

It's been at least 4 years since I did this. But now that I am privileged to coach 2 digital marketing classes (Ateneo Graduate School of Business and at UP College of Business Administration), I think its about time to practice (again) what I preach...

The videos were captured by a free app called Jing by Techsmith. The free version allows up to 5 minute screen capture of your desktop in swf format. I converted the swf to mp4 using   "VIP Video Converter". Mp4 is one of the video formats allowed for Youtube upload, swf is not. While there is a free trial version of the VIP Video converter, there is a watermark on the converted product and of course that is not desirable. At US$ 17.95 or about Php 900, I downloaded the converter and voila, 3 educational videos.

This first video shall replace the typical "Introduce Yourself" part at the beginning of classes. All students shall now be required to create a 1 minute version of their professional background, upload it for youtube and post the url link on the class Facebook page.

This 2nd video aims to enhance the content of the student blogs, which is also a requirement for Digital Marketing classes.

 This 3rd video shows the status of Social Media and Digital in the Philippines as of January 2017.

These 3 videos are far superior to a digital  video I made last week using a different combination of digital tools, powerpoint and imovie. Here it is...

I am sure that with more purposeful practice and using other digital tools, the creation of videos shall continue to be an essential part of any digital marketers arsenal.

Have you made any videos for this digital marketing class? Share them and grow!

State of Philippines Social Media and Digital as of January 2017

Where is the Philippines now in terms of Social Media and Digital?

This is the video lecture I use in my Digital Marketing classes. The data is as of January 2017 and the reference files are indicated below.

 Here is a good infographic summary:

Below is a summary of the Philippine data which was the "extracted" report created annually by Third Team Digital Media and uploaded January 2017 from the data by We Are Social and Hootsuite.

The State of Social Media and Digital in the Philippines for 2017 from Fleire Castro

This was the source data...

Published on 
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at
2017 Digital Yearbook from We Are Social Singapore

Pls. comment with at least 1 set of insight and action as a result of the above information... Pls. comment below. (Also, where applicable, pls. compose your answer first in your blog. Then copy the url of your blogpost as well as the content of the blogpost in the comment portion. Pls. see my sample comment at the bottom of this blogpost.

Sample Comment for this post:
Insight: Filipinos are a patient audience. They spend more time on the internet partly because of the slow internet speeds.
Action: Content on my internet pages should put a higher priority on speed of loading on low end mobile phones with slow connections rather than dazzling but slow.

Pls. comment below and on your blog!

Tuesday, July 11, 2017

Disrupt You!

Published on Mar 4, 2016

Jay Samit teaches people how to master personal transformation, seize opportunity, and thrive in this era of endless innovation.

Serial entrepreneur Jay Samit is a technology innovator who has partnered with startups, Fortune 500 firms, and the White House to positively impact the lives of billions around the world. Samit is the bestselling author of Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation.

Thursday, July 6, 2017

Did you Know? E-commerce at 9.3% of GDP in the PHILIPPINES!

This is very interesting... Personally I was surprised that it was already that high. Pls. look at the data and the methodology...

What do you think? Pls. comment below...

Digital Marketing for the Ateneo MBA Student

Digital is disrupting the way we behave...

Here are some questions and actions for the Ateneo MBA Student...

Please comment below on what action you will take in this digital disruption (ideally, your response should be based on the lecture and the presentation below...)

FREE Lunch? Of course, not...

It is natural to like free things.

But is digital really free?

Once upon a time, I paid a monthly subscription to have a 3rd party email service. Yes, those were the days of dial-up connections. Then google came along and offered free google mail.

Once upon a time, search engines were bought as a separate program. The dominant one was Netscape Navigator. Then Microsoft introduced "Internet Explorer", a "free" search engine integrated with its operating system. Then came the other free independent search engines: Yahoo and Google.

Free? Read this article and find out if you are willing to  pay the price.

Thursday, June 29, 2017

Smarter with Smartphones: Why Mobile Marketing Works

Own a smartphone?

If you have a smartphone and actually use it to access the internet, then your IQ has increased by leaps and bounds?

Why, because with google and youtube and all the other searches engines that you can do, your access to updated, relevant knowledge about the products you want to buy are exponentially increased.

Watch this video to appreciate why mobile marketing is a key element of a digital strategy...

 Published on Feb 3, 2015 digital marketing trends of 2015 is one of the most talked about topics in the mobile marketing Industry and our Company are Experts In in California and Services include Mobile Website Design and sms marketing and mobile ads.

Digital Case Studies: Hizon's Catering and Robinsons Concierge

Does digital marketing really work in the real world, in the Philippines, today?

The answer is yes, if you will base it on this case study... The answer is maybe, if you dig deeper and find out from youtube that there are only 2 samples of  4 year old  studies from this digital marketing agency at

Published on Jun 18, 2013
This case study shows how Hizon's Catering utilized the power of different digital distribution channels (web, social, search and mobile) to improve their sales performance. 

Here is the other 2013  case study or proof of capability by the same agency:

And the website still works!? Click here...

SMACIT: Social, Mobile, Analytics, Cloud, Internet of Things

from the MIT Sloane Executive Education Program

Published on Feb 9, 2016

"There is a digital transformation coming at us nowadays in the form of an evolution of technology - social, mobile, analytics, the cloud, and the Internet of Things just to name a few. By themselves, none of these creates issues. However, the confluence of these technologies has changed the way we think about doing business, and what makes up this digital transformation. Companies who simply adapt their technology to the way they do business are missing the boat. Leading-edge businesses are instead adapting their businesses to the capabilities these technologies provide.

In this webinar, recorded on February 4, 2016, MIT Sloan Executive Education's Jeanne Ross discusses digital disruption to help companies articulate and implement a forward-thinking digital strategy. Through presentation of recent research and case examples, you will learn why a great operational backbone is a necessity for companies in this era of constantly changing technology."

Virtual Reality: 3D Photos, False Realities that Can Improve Lives (or Destroy them),

Embrace the Digital Transformations so you can Shape it...
this is the key message in this Ted Talk...

The first and very interesting example of the digital pop superstar was actually tackled in a 2002 movie "Simone" starring Al Pacino.Here fiction has indeed become reality.

If you were amazed by 3d photos, imagine the technology that goes into 3D printing. Wow!

By embracing the technology and knowing what it can do, we can now come up with new virtual solutions that make what was once impossible, possible.

The thin line between virtual and real is becoming thinner. Think fake news and real news. See how even Donald Trump seems to have gotten confused by clicking on this link: Trump in fake Time Magazine

Are you ready to embrace the change so that it can help you? Or will you continue to ignore it?

Published on Feb 9, 2016
Robert Overweg gives an out-of-the-box, critical and insightful view into how our lives are becoming increasingly more digitized. What possible futures lie ahead and what inspiring examples are currently being made in the digital world. Virtual Reality will play an increasing role in this merger of the physical and virtual world. Listen to what might unfold and what impact VR has on our mind and how we could possible make the world a little bit of a better place through this technology.

Robert Overweg is an artist and expert on the field of Virtual Worlds. He helps people and some of the most leading national and international companies in looking at a different reality. He does this in several distinctive ways; giving lectures, creating art, offering companies guidance in concept development and the execution of this.